Brand ANITAS™ started its existence in 2017 in Dubai as an unapologetic tribute to women's curves and confidence.
It is a luxury fashion brand for women specializing in resort swimwear, beachwear, coverups, tunics and beach dresses designed for elegant, bold and confident woman. Embodying the best craftsmanship, lux fabrics and custom embellishments that are accentuated by body flattering silhouettes, our signature bikini styles, elegant swimsuits and beautiful beach cover ups, have redefined elegance, sophistication and sexuality of a woman.
It's logo sign - Lioness - symbolizes an extremely ambitious, independent, driven woman who lives life on her own terms and enjoys the finest things in life. She knows what she wants and she won't compromise on anything less than that! She is the hunter, gatherer and child bearer. She does it ALL. The lioness embodies the raw power of a woman. Caring, nurturing and fiercely protective – ANITAS babes are the lionesses and they are the queens in their own right.
That's why our motto states: "I AM A WOMAN. What's your superpower?"
ANITAS Babes are the girls who dare to be different and look outstanding from the crowd, the girls who like to be remembered and wear the best! Their moto: "Life is too short to wear boring bikinis!"
Capturing the spirit of Dubai, big ambitions and craziness, ANITAS grew rapidly and became very popular swimwear and beachwear brand in resort luxury swimwear scene through its tremendous exposure, large number of collaborations with Social Media Influencers, Beach Club Events and partnering with many different Companies.
We keep our brand at the front of the consumer’s mind, and we love to impress! That's why the demand for our swimwear and beachwear is high.
Previously available only through its Instagram page, ANITAS bikinis experienced huge popularity since their launch and now all swimwear collections of swimsuits and beachwear are available at upscale resort boutiques and beach shops all over Dubai, and also can be purchased online.
We show no sign of slowing down and with ambitions this big our success story will conquer the fashion world of luxury resort wear.
ANITAS is an official sponsor of QUEEN USSR 2019 Dubai.